Search engine optimization (SEO) is arguably the most important component of digital marketing. It is the process of increasing high quality website visits by improving the visibility of a website. SEO focuses on a businesses online presence so that it’s website will appear in first page search results. It can be combined with paid traffic to increase rankings.
Types of website traffic:
- Organic website visits refers to unpaid results and doesn’t include direct or paid traffic.
- Direct traffic is typing in the name of the website into your browser.
- Paid traffic is visits to your website facilitated by paid ads.
SEO variables
A search engine strategy takes into account the things that impact how you appear in search results. These include:
- Algorithms or how search engines work
- What are people searching for
- Search terms and key words
- Preferred search engines
- Content
- Competitors that appear in search results
Healthcare businesses have special or even more complicated challenges to SEO such as reputation, medical terms, privacy laws, and distinguishing between “health” and “adult” content. Medical Marketing Solved has successfully navigated these challenges and delivers first page search results.
Medical Marketing Solved offers customized SEO plans to meet your needs.
- SEO Basics – Get found online with ongoing SEO. Our basic plans include ongoing analysis, reports, and adjustments to help you get found, increase web traffic and get more business.
- SEO Boost – Our SEO Boost is an in-depth analysis, researching competitors, key search word identification, content building, link building both internally and externally, directories etc. We will review your current situation with a complete audit, create a strategy that will get results and execute.
- Advanced SEO – Our advanced SEO plan includes SEO Boost with ongoing management and optimization using strategies that will take your website to the next level and move up in google search rankings. Plans are customized for each business depending on the situation, needs, and goals.
During the recent pandemic and economic crisis digital marketing has become more important than ever before. It is important to pivot and adjust your business in order to succeed or even prevent closure. NOW is the time to boost your online presence, adjust your digital marketing strategy and optimize your website for search engines. Learn more about “Business Strategies for Surviving the Pandemic and Economic Shutdown“.
Are you ready to increase your website visits and get more clients or patients?