Medical Practice Consulting Services
Assess. Improve. Thrive.
Expert practice consulting to assess, identify opportunities, provide sales training for your staff, convert more leads and grow your business.
Practice Assessment and Evaluation
It starts with a practice assessment. We examine every aspect of your practice and present you with the results and specific recommendations for improving, increasing your revenue and reducing stress. With an assessment you will:
- Have a clear account of your current situation
- Know where your weaknesses are
- Identify opportunities for improvement
- Measure how you compare to your competition
- Next steps
Assessments include 3 key components: (1) Online presence and website performance, (2) onsite internal marketing, and (3) competitive shopping.
Online
- Website design, usability and how easily it is found online
- Website performance – is it converting users into customers?
- Current marketing evaluation including ads, marketing materials
- Search Engine Optimization
- Reputation Management
- Leads Management – are you capturing leads with your website? How are you managing these leads?
Onsite Internal Marketing Assessment
- Office aesthetics, function, patient experience
- Staff capabilities, marketing skills and the ability to convert leads into patients
- SWOT analysis of medical procedures and physicians
- Services and product mix
Competitive Shop / Research
Know how your practice measures up with the competition.
- Find out what your competitors are doing that you are not
- How many appointments are they booking?
- Identify your biggest threat and why
- Evaluate the overall market and opportunities
- Get an inside look at your competitors marketing tactics and strategies
- Compare services offered and identify opportunities
- Identify which competitors have a strong reputation
Other Services:
Staff Sales Training – convert more leads
An in depth evaluation of how your staff communicates with potential clients or patients and convert leads in customers. Clients will receive a report and suggestions for improving conversion rates and the customer experience. In person training for staff is available.
Discover opportunities for Growth
We will identify gaps and opportunities to increase growth and revenue. Whether that means eliminating some services or products and adding others, we will recommend the best possible mix for your business.
Leads Management
Those online leads you receive are extremely valuable and are often overlooked, forgotten and not prioritized. Don’t let this happen. We can create a customized plan for your office to capture even more leads, create a process for nurturing these leads, and provide the skills and management to increase conversions.
Virtual Events – Planning and Execution
Virtual events as part of your marketing strategy are becoming more popular and get more participation than traditional in person marketing events. We can create, plan and execute educational online events that convert participants into customers.